Toks Aruoture, the founder and senior interior designer at The Baby Cot Shop, explains how her career has strayed from the industry and into a luxury lifestyle. “ Toks Aruoture, founder and senior interior designer at The Baby Cot Shop, has built a luxury brand rooted in creativity, resilience, and purpose. From career setbacks to international recognition, she has remained committed to designing not just beautiful spaces, but a new kind of leadership led by authenticity and impact. In this interview with PREMIUM TIMES, Mrs Aruoture reveals her journey from rejection to reinvention, how women can lead without losing themselves, and why true power lies in owning your story. PT: What else can you tell us about her?Mrs Aruoture: My journey to becoming a CEO wasn’t linear; it started out by accident, and I became intentional along the way. My path, like most, has been shaped by real-life experiences, setbacks, and the determination to keep moving forward. I actually started out in the pharmaceutical industry as a pharma representative. After having my third child, I requested flexible working hours on Tuesdays, which were a turning point. Around that time, I came across the idea that your gift is something you do so naturally, you don’t realize how valuable it is. For me, that was interior design. I had always created beautiful spaces at home, and friends would comment on it, but I never saw it as anything special. That small moment of clarity…
Toks Aruoture headline: Toks’ brand new album “Breaking the Wave” is being
